Six Senses Hotel to open in Saudi’s Alula destination

AlUla will soon be home to a new luxury destination, the Six Senses AlUla. The AlUla Development Company, a subsidiary entirely owned by the Public Investment Fund (PIF), has entered into a hotel management agreement with Six Senses, a renowned name in luxury resorts, spas, and hotel operations. This partnership marks a significant milestone in expanding the luxury hospitality sector within Saudi Arabia.

Set to open its doors in 2027, Six Senses AlUla promises an unparalleled luxury experience. Covering an expansive area of 1,200,000 square meters, the resort aims to offer an exclusive escape for visitors. It will house 100 guest villas and an additional 25 residences, all meticulously crafted to blend in with the scenic beauty of AlUla.

One of the defining features of Six Senses properties worldwide is their commitment to sustainability and creating a harmonious relationship with the surrounding environment. True to this philosophy, the design of Six Senses AlUla will be such that it seamlessly integrates with AlUla's breathtaking natural landscape. Visitors can expect the synthesis of modern luxury and nature, offering a unique experience that rejuvenates the senses and provides a deeper connection to the environment.

While AlUla is already a sought-after destination for its historical and cultural significance, the arrival of Six Senses AlUla will further enhance its appeal to global travelers, positioning it as a must-visit spot for those seeking luxury and an authentic connection with nature.

In conclusion, the partnership between the AlUla Development Company and Six Senses is a testament to the growing appeal of Saudi Arabia as a premium travel destination. As global travelers eagerly await the unveiling of Six Senses AlUla, the anticipation underscores the evolving landscape of luxury tourism in the region.