vaLU, the Egyptian Fintech service, plans 2024 expansion to Jordan

Fintech firm valU, based in Cairo, has unveiled its intentions to venture into the Jordanian market by early 2024. A subsidiary of EFG Hermes, valU offers financing solutions and electronic payment services, catering to diverse sectors, including healthcare, education, and consumer products.

This move into Jordan aligns with valU's overarching plan of penetrating new markets. The company is seeking approval from the Central Bank of Jordan, emphasizing its dedication to comply with local regulations.

"Our ambition is to redefine the fintech arena in Jordan, bringing unmatched value to its consumers," shared Walid Hassouna, valU's CEO, in a discussion with StartupScene.

valU's upcoming Jordan expansion comes on the heels of its recent purchase of Paynas, a firm that serves micro, small, and medium enterprises in Egypt with financial solutions. In line with its vision for a broader Middle East and Africa footprint, valU also procured a 35% share in FAS Finance, the consumer finance division of FAS Labs in Saudi Arabia.